Articles

Info

Videos
Social Media Marketing in 2024: The Ultimate Guide, click here to read.

Social Media Marketing for Your Small Business, click here to read. 

Social Media Algorithms in 2024: A Complete Guide, click here to read.

Infographics

Infographics are options for posting that offer information in a fun and easy-to-read format. You may use Canva and other platforms to make your own infographic or borrow another's graphic. If you borrow another, be sure to give credit.
Key points to keep in mind when considering the use of social media to market your business or organization:
  • Does my "ideal person" use social media?
  • What kinds of social media does my "ideal person" use?
  • What kinds of posts do I make that will really engage people to take action?
  • Is there an action step in place?
  • What kind of action does the action step suggest -- subscribing to an e-letter, making an appointment, signing up for a training, etc.?
Suggestions for best display and use
  • Use high-quality photos and graphics.
  • Use your picture, as appropriate.
  • Link to your website or other appropriate sites (link to purchase your product, book, etc.)
  • Use best hashtags (#) to find your posts.
Suggestions for best engagement and new followers
  • Create and post useful and engaging content.
  • Interact by liking, commenting and sharing.
  • Give as well as get (offer suggestions, ideas, resources, etc., in your own posts and respond to others' questions and posts with useful information.)
Posting is not marketing!
No more social media...
Working past social media fatigue
Psychotherapy & social media